J. W. Coop (1971)
This film was written and directed by Cliff Robertson, who also plays the title character, a rough stock rider just released from serving nine years in prison. Coop has not only missed a big chunk of what might have been a prize-winning career in rodeo. He missed the 1960s, too. Walking confidently from prison in a fresh pair of Lee jeans and a black Stetson, he finds himself in a different America than the one he left.
He’s not long on the road before a peace-and-love hippie girl befriends him, introducing him to soy nuts and talk about the environment. (He’s already been stopped by a patrolman for the gross polluting old Hudson he’s driving). Hitching rides with truckers, he gets an ear full of right-wing politics and devotion to big-ticket consumer products.
Worse yet, rodeo itself has changed. Riders now “specialize” in their events, and the high-flyers literally fly their private planes between rodeos, to take in two and three a day. It’s become a big-money business. Coop gives it a shot anyway, never daunted by the odds, and we follow him on the circuit all over the Southwest.
The film was shot at actual small and regional rodeos, winding up at the National Finals in Oklahoma City. (This was before the move to Las Vegas.) Robertson got real rodeo cowboys to play themselves in the film, including Larry Mahan, who was then a World All-Around Rodeo Champion. Also Myrtis Dightman who was a Champion Afro-American Bull Rider (see above).
The rapid, telephoto montages of cowboys riding and being thrown, with a spirited music track, make rodeo seem all non-stop excitement. In reality, there are often long waits between rides, which are themselves hard to see well from the grandstand. You find yourself restlessly drifting toward the beer tent.
The movie is very much a product of its time, with Vietnam-era social comment that we also get in Easy Rider (1969), Zabriskie Point (1970), and M.A.S.H. (1970). Robertson is enjoyable as the easy-going, indomitable, small-town Texas rodeo cowboy going for the brass ring – all the way until the last reel, where reality finally catches up with him.



